Lionsgate partnered with Humdrum Paper to celebrate the release of BARB & STAR GO TO VISTA DEL MAR. Humdrum Paper creates quirky, fun greeting cards and was the perfect fit to partner with the film.
The partnership consisted of Humdrum Paper creating a collection of 15 greeting cards inspired by characters and lines from the film, as well as greetings written by Star herself, lovingly titled “Greeting Barbs by Star”. The cards were available for purchase on Humdrum’s website (humdrumpaper.com) and at select specialty retailers.
Humdrum Paper supported the cards by promoting them on their website, social media, as well as including cards in Lionsgate’s BARB & STAR press, influencer, and VIP mailers that were distributed for the film release.
Mar 15, 2021
Apr 19, 2021