.
Barb & Star Go to Vista Del Mar  <span>and</span> Humdrum Paper

Partnership:

Barb & Star Go to Vista Del Mar and Humdrum Paper

Description:

Lionsgate partnered with Humdrum Paper to celebrate the release of BARB & STAR GO TO VISTA DEL MAR. Humdrum Paper creates quirky, fun greeting cards and was the perfect fit to partner with the film.

The partnership consisted of Humdrum Paper creating a collection of 15 greeting cards inspired by characters and lines from the film, as well as greetings written by Star herself, lovingly titled “Greeting Barbs by Star”. The cards were available for purchase on Humdrum’s website (humdrumpaper.com) and at select specialty retailers.

Humdrum Paper supported the cards by promoting them on their website, social media, as well as including cards in Lionsgate’s BARB & STAR press, influencer, and VIP mailers that were distributed for the film release.

Companies Involved:

Lionsgate

Lionsgate


PARTNERSHIP OPPORTUNITY

Barb & Star Go to Vista Del Mar

TYPE

Theatrical

TIMING

February, 1st Quarter 2021

COMPANY

PARTNER(S)

Humdrum Paper

CATEGORY

Publishing

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Female
Male

Website and Social Media

Created On:

Mar 15, 2021

Last Modified on:

Apr 19, 2021

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.