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Partnership:

Friendsgiving + Minibar Delivery and Minibar Delivery

Description:

Lionsgate partnered with Minibar Delivery to bring Friendsgiving-themed cocktails for the movie’s release.

Minibar Delivery developed Friendsgiving-themed recipes for the holiday season and the movie’s release. Four different cocktails were created: Friendsgiving Punch, Fairy Berry  Friends By My Cider, and Plum Drum Prosecco Smash. To support the promotion and movie launch, director Nicol Paone hosted several Instagram Lives.  Nicole and her friends chatted and made cocktails.

The partnership was supported by Lionsgate, Saban Films, Minibar Delivery, and those in the lives through Instagram posts and stories.

Companies Involved:

Lionsgate

Lionsgate


PARTNERSHIP OPPORTUNITY

Friendsgiving + Minibar Delivery

TYPE

Home Entertainment

TIMING

November, 4th Quarter 2020

COMPANY

PARTNER(S)

Minibar Delivery

CATEGORY

Beverages

PROMOTIONAL ELEMENTS

Branded Content
Discount/Special Offer/Promo Code
Premiums/Giveaways
Product Demonstrations/Sampling

MEDIA ELEMENTS

Email
Influencers/Brand Ambassadors
Online
Social Media

TARGET

Adults
Adults 25-34
Adults 35-44
Adults 45-54
Female

Website and Social Media

Created On:

Mar 17, 2021

Last Modified on:

Mar 18, 2021

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