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Marketing Partnerships Marketing Partnerships
WandaVision <span>and</span> Ulta Beauty

Companies Involved:


Partnership:

WandaVision and Ulta Beauty

Description:

Marvel Studios and Disney partnered with Ulta Beauty to celebrate WANDAVISION streaming on Disney Plus.

The partnership consisted of Marvel Studios collaborating with Ulta Beauty to promote the streaming series with a co-branded collection of makeup. The Ulta Beauty Collection X Marvel Studios' WandaVision was available online and in-stores.

Ulta Beauty Collection X Marvel Studios' WandaVision was a vast line of makeup products celebrating the show. Products included in the co-branded collection were eye-shadow vaults, blush palettes and more.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

WandaVision

TYPE

Streaming

TIMING

March, 1st Quarter 2021

COMPANY

PARTNER(S)

Ulta Beauty

CATEGORY

Health & Beauty

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Signage
Social Media

TARGET

Adults
Family
Female
Male
Teens

Website and Social Media

Created On:

Mar 17, 2021

Last Modified on:

Apr 19, 2021

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