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WandaVision <span>and</span> Zavvi

Companies Involved:


Partnership:

WandaVision and Zavvi

Description:

Marvel Studios and Walt Disney Studios collaborated with UK jeweler Zavvi to promote the streaming series WANDAVISION on Disney Plus.

Marvel Studios worked with Zavvi to create a line of jewelry and accessories inspired by the characters and world of WANDAVISION. Zavvi launched the limited-edition collection that featured a tiara and pendant based on those worn by the titular Wanda Maximoff in the show.

Additionally, a UK and EU-exclusive feature of the partnership was a tiara crown, as worn by Wanda, and a silver necklace inspired by S.W.O.R.D.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

WandaVision

TYPE

Streaming

TIMING

March, 1st Quarter 2021

COMPANY

PARTNER(S)

Zavvi

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Mar 17, 2021

Last Modified on:

Apr 19, 2021

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