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Marvel Studios and Walt Disney Studios collaborated with UK jeweler Zavvi to promote the streaming series WANDAVISION on Disney Plus.
Marvel Studios worked with Zavvi to create a line of jewelry and accessories inspired by the characters and world of WANDAVISION. Zavvi launched the limited-edition collection that featured a tiara and pendant based on those worn by the titular Wanda Maximoff in the show.
Additionally, a UK and EU-exclusive feature of the partnership was a tiara crown, as worn by Wanda, and a silver necklace inspired by S.W.O.R.D.
WandaVision
Streaming
March, 1st Quarter 2021
Zavvi
Fashion
Branded Content
In-Store/Retail
On Pack
Mobile
Online
Social Media
Adults
Female
Male
Teens
Mar 17, 2021
Apr 19, 2021
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