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Marketing Partnerships Marketing Partnerships
Godzilla vs. Kong <span>and</span> Hardee's

Companies Involved:


Partnership:

Godzilla vs. Kong and Hardee's

Description:

Hardee's partnered with Warner Bros. to release Godzilla and Kong themed sandwiches in an effort to promote the GODZILLA VS. KONG movie.

The partnership consisted of Hardee's releasing the Godzilla Angus Thickburger and the Kong Chicken Sandwich. Both monster themed sandwiches come stacked high with 3 patties (angus beef or chicken). Included in the promotion was the chance to win free movie tickets to see Godzilla vs. Kong. Contestants entered the sweepstakes by simply stating who they think will win the battle between the two titans and why in a social media post using select Hardee's tags and hashtags.

Companies Involved:

Warner Bros. Pictures

Warner Bros. Pictures


PARTNERSHIP OPPORTUNITY

Godzilla vs. Kong

TYPE

Theatrical

TIMING

March, 1st Quarter 2021

COMPANY

PARTNER(S)

Hardee's

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
In-Store/Retail
Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online
Signage
Social Media

TARGET

Adults
Male
Teens

Website and Social Media

Created On:

Mar 23, 2021

Last Modified on:

Apr 19, 2021

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