.

Companies Involved:


Partnership:

NBA 2K21 and Burger King

Description:

NBA 2K21 has partnered with Burger King to entice 2k players to attempt and post their in-game trick shots to social for Burger King rewards.

Burger King created "The Menu Court" which can be  downloaded in the MyLeague game mode of NBA 2k21. The court has various Burger King menu items on spots of the floor where players attempted trick shots from that spot to win the corresponding real world menu item at Burger King. 

Players that hit the trick shot also had to post the clip of them making the shot to twitter using the hashtag #BKMenuCourt to win.

Burger King also partnered with Spanish content creators to help promote the campaign on Twitch and Youtube. 

The BK Menu Court challenge was a innovative way to combine of interactivity and menu incentives an otherwise choosey, ad-adverse age group.

Companies Involved:

2K

2K


PARTNERSHIP OPPORTUNITY

NBA 2K21

TYPE

Gaming & Esports

TIMING

March, 1st Quarter 2021

COMPANY

PARTNER(S)

Burger King

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
Premiums/Giveaways

MEDIA ELEMENTS

In-Game/In-App Integration
Mobile
Online
Product Giveaways
Social Media
TV Spot

TARGET

Adults
Male
Teens
Tweens

Website and Social Media

Created On:

Mar 26, 2021

Last Modified on:

Mar 26, 2021

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