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Marketing Partnerships Marketing Partnerships
Friends <span>and</span> Serendipity

Partnership:

Friends and Serendipity

Description:

Warner Bros. Consumer Products partnered with premium ice cream brand Serendipity Brands to release a line of ice cream flavors inspired by the television smash hit FRIENDS.

The partnership consisted of WBCP working with Serendipity Brands to release a pint of ice cream inspired by FRIENDS. The ice cream was called Central Perk Almond Fudge, named for the iconic coffee shop featured in the series.

The FRIENDS-inspired pint from Serendipity was available at select retail locations and online.

PARTNERSHIP OPPORTUNITY

Friends

TYPE

Television

TIMING

April, 2nd Quarter 2021

COMPANY

PARTNER(S)

Serendipity

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Apr 6, 2021

Last Modified on:

Apr 19, 2021

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