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Marketing Partnerships Marketing Partnerships
Game of Thrones <span>and</span> Mikkeller

Partnership:

Game of Thrones and Mikkeller

Description:

Warner Bros. Consumer Products partnered with beer company Mikkeller to release a GAME OF THRONES beer.

The partnership consisted of Warner Bros. Consumer Products collaborating with Mikkeller to unveil a beer that celebrated the 10 year anniversary of the iconic series' debut. The Mikkeller GAME OF THRONES beer had custom labelling and on-pack promotion for the series.

The partnership launched the 'Iron Anniversary IPA'. This IPA was the first in a series of GAME OF THRONES beers from Mikkeller.

PARTNERSHIP OPPORTUNITY

Game of Thrones

TYPE

Television

TIMING

April, 2nd Quarter 2021

COMPANY

PARTNER(S)

Mikkeller

CATEGORY

Beverages

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Female
Male

Website and Social Media

Created On:

Apr 9, 2021

Last Modified on:

Apr 19, 2021

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