EA Sports <span>and</span> The Masters Tournament

Partnership:

EA Sports and The Masters Tournament

Description:

Electronic Arts partnered with The Masters Golf Tournament and Augusta National Golf Club to add the prestigous Major Tournament and Course to the golf video game.

As a result of the partnership, EA SPORTS PGA TOUR: Road to the Masters became the exclusive home of the historic Masters Tournament at Augusta National.

The deal between the video game company and the legendary golf club saw the return of the Masters to the video game industry for the first time since 2011. The Masters topped the cover of the EA SPORTS PGA TOUR: Road to the Masters.

In close collaboration with Augusta National, EA SPORTS has worked meticulously to capture the course and traditions of the Masters. Inspired by Augusta National’s own mission of innovation and improvement, EA SPORTS employed first of its kind aerial scanning to collect millions of data points, previously inaccessible in golf games, to recreate the unparalleled beauty of Augusta National authentically in the game. At launch, the game’s exciting 'Road to the Masters' content will deliver players the prestige of competing in the Masters Tournament, plus additional experiences exclusive to Augusta National.

PARTNERSHIP OPPORTUNITY

EA Sports

TYPE

Gaming & Esports

TIMING

April, 2nd Quarter 2021

PARTNER(S)

The Masters Tournament

PROMOTIONAL ELEMENTS

Branded Content
Licensed Product
On Pack

MEDIA ELEMENTS

Mobile
Online
Product Placement
Social Media

TARGET

Adults
Female
Male
Preschool
Teens

Created On:

Apr 9, 2021

Last Modified on:

Apr 19, 2021

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