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Hasbro partnered with gaming sensation Roblox on an exciting collaboration that engaged customers through shared experience.
The partnership consisted of Hasbro collaborating with Roblox on a range of co-branded products. One such product was a line of NERF blasters inspired by and based on the world of Roblox.
In addition to the NERF blasters, Hasbro also created a MONOPOLY board game that was Roblox themed. The beloved board game was customized to celebrate Roblox with MONOPOLY: Roblox 2022 Edition.
Hasbro
Toys
April, 2nd Quarter 2021
Roblox
Gaming & Esports
Branded Content
In-Store/Retail
On Pack
Mobile
Online
Social Media
Adults
Female
Male
Teens
Tweens
Apr 14, 2021
Apr 19, 2021
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