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Marketing Partnerships Marketing Partnerships
Hasbro <span>and</span> Roblox

Companies Involved:


Partnership:

Hasbro and Roblox

Description:

Hasbro partnered with gaming sensation Roblox on an exciting collaboration that engaged customers through shared experience.

The partnership consisted of Hasbro collaborating with Roblox on a range of co-branded products. One such product was a line of NERF blasters inspired by and based on the world of Roblox. 

In addition to the NERF blasters, Hasbro also created a MONOPOLY board game that was Roblox themed. The beloved board game was customized to celebrate Roblox with  MONOPOLY: Roblox 2022 Edition.

Companies Involved:

Hasbro

Hasbro


PARTNERSHIP OPPORTUNITY

Hasbro

TYPE

Toys

TIMING

April, 2nd Quarter 2021

COMPANY

PARTNER(S)

Roblox

CATEGORY

Gaming & Esports

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Female
Male
Teens
Tweens

Created On:

Apr 14, 2021

Last Modified on:

Apr 19, 2021

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