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WW partnered with Serta on an exciting collaboration that encouraged customers to build healthier sleep habits.
The partnership consisted of WW collaborating with Serta on a promotion in which customers could get a free 3-month trial of WW, complimentary with their purchase of a Serta mattress.
The partnership allowed Serta customers to help make weight loss easier with WW's award-winning app. The collaboration emphasized the connection between sleep and weight. The WW app delivered meditations, stretching routines and breathing exercises.
WW (Weight Watchers)
Health & Beauty
April, 2nd Quarter 2021
Serta
Household
Branded Content
Premiums/Giveaways
Product Bundle
Mobile
Online
Social Media
Adults
Family
Female
Male
Apr 16, 2021
Apr 29, 2021
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