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Marketing Partnerships Marketing Partnerships
WW (Weight Watchers) <span>and</span> Serta

Companies Involved:


Partnership:

WW (Weight Watchers) and Serta

Description:

WW partnered with Serta on an exciting collaboration that encouraged customers to build healthier sleep habits.

The partnership consisted of WW collaborating with Serta on a promotion in which customers could get a free 3-month trial of WW, complimentary with their purchase of a Serta mattress.

The partnership allowed Serta customers to help make weight loss easier with WW's award-winning app. The collaboration emphasized the connection between sleep and weight. The WW app delivered meditations, stretching routines and breathing exercises.

Companies Involved:

WW

WW


PARTNERSHIP OPPORTUNITY

WW (Weight Watchers)

TYPE

Health & Beauty

TIMING

April, 2nd Quarter 2021

COMPANY

PARTNER(S)

Serta

CATEGORY

Household

PROMOTIONAL ELEMENTS

Branded Content
Premiums/Giveaways
Product Bundle

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Apr 16, 2021

Last Modified on:

Apr 29, 2021

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