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American Lung Association <span>and</span> Swiffer

Partnership:

American Lung Association and Swiffer

Description:

Swiffer has been a Proud Partner of the American Lung Association in support of clean air since 2020.

Recognizing the need to educate more people on the importance of dusting, recently the American Lung Association partnered with Swiffer to create the Dust & Indoor Air Quality Briefing. This educational resource presented an overview of dust (what it is and why we should do something about it), data around Americans dusting habits, as well as recommendations for how to incorporate dusting into a regular cleaning routine in order to improve indoor air quality. 

Swiffer and the Lung Association worked together to spread the word about dusting and indoor air quality through media placements, social posts, email content and more. The two organizations will continue to partner together on new and innovative ideas to raise awareness of indoor air quality.


Link to micro-site: https://www.lung.org/clean-air/at-home/dust-briefing
Link to briefing: https://www.lung.org/getmedia/42925e21-85cc-4a25-b9e4-e71cc98deccd/Dust-Indoor-Air-Quality.pdf



Companies Involved:

American Lung Association

American Lung Association


PARTNERSHIP OPPORTUNITY

American Lung Association

TYPE

Non-Profit Organizations

TIMING

April, 2nd Quarter 2021

COMPANY

PARTNER(S)

Swiffer

CATEGORY

Household

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Email
Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male
Teens

Website and Social Media

Created On:

Apr 19, 2021

Last Modified on:

Jul 6, 2021

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