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Marketing Partnerships Marketing Partnerships
Gabby's Dollhouse <span>and</span> Wicked Good Cupcakes

Companies Involved:


Partnership:

Gabby's Dollhouse and Wicked Good Cupcakes

Description:

DreamWorks Animation Television partnered with Wicked Good Cupcakes to launch a collection of cupcakes inspired by the hit show GABBY'S DOLLHOUSE. 

The partnership consisted of Wicked Good Cupcakes working with DreamWorks Animation to create cupcakes in jar packs inspired by the series. Each pack contained the customer's choice of jar flavors such as Cakey Cat. 

Additionally, each pack contained a GABBY'S DOLLHOUSE character card along with Gabby's stick-on earrings and a card that taught customer's how to repurpose the cupcake jars for kid-friendly crafts.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

Gabby's Dollhouse

TYPE

Television

TIMING

April, 2nd Quarter 2021

COMPANY

PARTNER(S)

Wicked Good Cupcakes

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Apr 19, 2021

Last Modified on:

Apr 29, 2021

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