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The Godfather of Harlem <span>and</span> Epic Records

Companies Involved:


Partnership:

The Godfather of Harlem and Epic Records

Description:

Epix teamed with Epic Records, a division of Sony Music Entertainment, on a partnership to create and release the soundtrack of GODFATHER OF HARLEM.

Epic Records will release the Original Motion Picture Soundtrack for the EPIX series GODFATHER OF HARLEM which featured artists such Swizz Beatz, Rick Ross and DMX.

Speaking to the series' iconic Harlem story, the music represents the spirit of New York hip-hop. East Coast legend and the project’s Executive Music Producer Swizz Beatz cooks up a rough, raw, and real anthem in the form of “Just in Case” joined by bulletproof bars from Rick Ross and another New York icon DMX. Meanwhile, “Hallelujah” gets heavenly as Buddy croons a soaring refrain between verses from Harlem’s own A$AP Ferg and Wale.

The soundtrack was promoted with an exclusive premiere at the world-famous Apollo Theater in Harlem on Monday September 16, 2019. In attendance were Swizz Beatz, Rick Ross, and DMX alongside stars such as Academy® Award winner Forest Whitaker, Vincent D’Onofrio, Ilfenesh Hadera,Nigél Thatch, Chazz Palminter and more.

Companies Involved:

EPIX

EPIX


PARTNERSHIP OPPORTUNITY

The Godfather of Harlem

TYPE

Television

TIMING

April, 2nd Quarter 2019

COMPANY

PARTNER(S)

Epic Records

CATEGORY

Music

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
In-Store/Retail
On Pack

MEDIA ELEMENTS

Celebrity Appearance/Endorsement
Influencers/Brand Ambassadors
Mobile
Online
Other

TARGET

Adults
Female
Male

Created On:

Apr 20, 2021

Last Modified on:

Apr 29, 2021

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