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Alzheimer's Association <span>and</span> Chikchella

Partnership:

Alzheimer's Association and Chikchella

Description:

The Alzheimer's Association partnered with actress and activist Autumn Chiklis on Chikchella. 

The Alzheimer's Association collaborated with Autumn Chiklis to create Chikchella, a unique promotion that combined Autumn's love of performing with her passion to end Alzheimer's. Chikchella was put together during the coronavirus pandemic by Autumn and her family in collaboration with the Alzheimer's Association.

Chikchella was an online open mic event held in their Nana’s honor as part of the Alzheimer's Association fundraising event The Longest Day. The weekly open mic allowed Autumn's family to stay connected while consistently promoting the nonprofit's mission.

Companies Involved:

Alzheimer's Association

Alzheimer's Association


PARTNERSHIP OPPORTUNITY

Alzheimer's Association

TYPE

Non-Profit Organizations

TIMING

April, 2nd Quarter 2021

COMPANY

PARTNER(S)

Chikchella

CATEGORY

Online

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Influencers/Brand Ambassadors
Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Apr 22, 2021

Last Modified on:

Apr 22, 2021

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