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Kellogg's <span>and</span> GLAAD

Partnership:

Kellogg's and GLAAD

Description:

Kellogg's, in a partnership with the LGBTQ+ media organization GLAAD, has released a Pride-themed cereal called Together With Pride.

Together With Pride hit  supermarket shelves in May, 2021 just before Pride Month. For every purchase, Kellogg's donated $3 to GLAAD. For the donation to occur, patrons had to upload a copy of their receipt to KelloggsFamilyRewards.com.

The cereal box is full of a rainbow variety of heart-shaped cereal bites and even edible glitter. Kellogg's famous cereal figures are gathered on the exterior illustration, including Toucan Sam, Tony the Tiger, and the Rice Krispies elves, Snap, Crackle, and Pop.

 


PARTNERSHIP OPPORTUNITY

Kellogg's

TYPE

CPG

TIMING

April, 2nd Quarter 2021

PARTNER(S)

GLAAD

CATEGORY

Media

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Mobile
Online
Product Placement
Signage
Social Media

TARGET

Adults
Family
Female
Male
Teens
Tweens

Created On:

Apr 26, 2021

Last Modified on:

Apr 26, 2021

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