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Shovel Knight <span>and</span> Arby's

Partnership:

Shovel Knight and Arby's

Description:

Yacht Club Games partnered with Arby's on a promotion celebrating the game SHOVEL KNIGHT.

The promotion consisted of Yacht Club Games collaborating with Arby's to bring SHOVEL KNIGHT to Arby's kids meals. 

Families could go to Arby's and find SHOVEL KNIGHT tokens in every kids meal. There were seven launcher tokens in total and kids were encouraged to collect them all. Each token had a DLC code, which worked on both Steam and Switch. These codes all had some specific and distinct in-game effects.

The promotion ran through May 31, 2021.



PARTNERSHIP OPPORTUNITY

Shovel Knight

TYPE

Gaming & Esports

TIMING

April, 2nd Quarter 2021

PARTNER(S)

Arby's

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

In-Game/In-App Integration
Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male
Teens
Tweens

Created On:

Apr 27, 2021

Last Modified on:

May 17, 2021

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