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Star Wars: The Bad Batch <span>and</span> G Fuel

Companies Involved:


Partnership:

Star Wars: The Bad Batch and G Fuel

Description:

Disney Plus partnered with G Fuel on an exciting partnership celebrating the streaming series STAR WARS: THE BAD BATCH.

The partnership consisted of a promotion for the exciting series which takes place in the STAR WARS universe. G Fuel released a new product line "Sparkling Hydration" that lined up timing-wise with the debut of the Disney Plus animated series. 

G Fuel unveiled two Sparkling Hydration flavors, Black Cherry and Kiwi Strawberry, that featured on-pack promotion for STAR WARS: THE BAD BATCH. 

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Star Wars: The Bad Batch

TYPE

Streaming

TIMING

May, 2nd Quarter 2021

COMPANY

PARTNER(S)

G Fuel

CATEGORY

Beverages

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Family
Female
Male
Teens

Website and Social Media

Created On:

May 12, 2021

Last Modified on:

May 21, 2021

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