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Moana <span>and</span> Dooney and Bourke

Companies Involved:


Partnership:

Moana and Dooney and Bourke

Description:

Walt Disney Studios partnered with fashion accessory  brand Dooney and Bourke to celebrate the beloved Disney film, MOANA.

The partnership consisted of Disney collaborating with Dooney and Bourke to launch a collection of bags and accessories inspired by Moana. The collection featured characters and iconography from the film. Fans of the film were able to bring it with them wherever they went with this exciting collection.

The MOANA collection from Dooney and Bourke launched at the Marketplace Co-Op at Walt Disney World’s Disney Springs on Friday May 5th.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Moana

TYPE

Home Entertainment

TIMING

May, 2nd Quarter 2021

COMPANY

PARTNER(S)

Dooney and Bourke

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online

TARGET

Adults
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

May 21, 2021

Last Modified on:

Jun 7, 2021

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