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Luca <span>and</span> Blue Apron

Companies Involved:


Partnership:

Luca and Blue Apron

Description:

Walt Disney Studios celebrated the release of its latest offering from Pixar, LUCA,  through a partnership with Blue Apron.

The LUCA collaboration consisted of Disney working with Blue Apron to create a special menu based on the world of the film. LUCA takes place in the luscious world of the Italian Riviera and the food items created by Blue Apron to celebrate the film take their inspiration from that region.

The meals included in the LUCA menu from Blue Apron were Dijon-Roasted Trout & Potatoes, Calabrian Honey Pork Chops and Oregano Chick & Orzo. The partnership kicked off just in time for the summer.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Luca

TYPE

Theatrical

TIMING

May, 2nd Quarter 2021

COMPANY

PARTNER(S)

Blue Apron

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
Other

MEDIA ELEMENTS

Mobile
Online
Other
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

May 21, 2021

Last Modified on:

Jun 1, 2022

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