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Pringles <span>and</span> Wendy's

Companies Involved:


Partnership:

Pringles and Wendy's

Description:

Kellogg's teamed with Wendy's on a creative promotion that launched a limited-edition Pringles flavor celebrating Wendy's Spicy Chicken Sandwich.

Kellogg's and Wendy's worked together to pack the savory taste of Wendy's Spicy Chicken Sandwich in Pringles crisps. Spicy chicken lovers could purchase the special-edition Pringles and enjoy the combined taste of Pringles and Wendy's.

Pringles replicated the unique, fiery spice blend of Wendy's Spicy Chicken Sandwich in its crisps with great taste and special co-branded packaging sure to thrill consumers.


Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Pringles

TYPE

CPG

TIMING

May, 2nd Quarter 2021

COMPANY

PARTNER(S)

Wendy's

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Other
Social Media

TARGET

Adults
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

May 24, 2021

Last Modified on:

May 28, 2021

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