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Cruella <span>and</span> Tom Davies

Companies Involved:


Partnership:

Cruella and Tom Davies

Description:

Walt Disney Studios teamed with Tom Davies Bespoke Eyewear on a partnership celebrating the release of CRUELLA.

Disney collaborated with Tom Davies to create over 100 pairs of glasses that were featured throughout CRUELLA. The movie, which takes place in fashion world of the '70s, had custom Davies glasses created that were reminiscent of that '70s-era style.

Tom Davies hand-crafted frames for, not only the titular CRUELLA, but also for all the leading ladies of the film. The frames created by Tom Davies represented the evolution of each character, especially the infamous lead.

The collaboration was promoted with a competition in which CRUELLA fans could submit their own sunglasses design to be made by the craftspeople of Tom Davies. In addition to that winner, twenty runner-ups won a pair of sunglasses worn by CRUELLA in the movie.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Cruella

TYPE

Theatrical

TIMING

May, 2nd Quarter 2021

COMPANY

PARTNER(S)

Tom Davies

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
Other
Premiums/Giveaways
Product Demonstrations/Sampling

MEDIA ELEMENTS

Mobile
Online
Other
Product Giveaways
Product Placement
Social Media

TARGET

Adults
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

May 28, 2021

Last Modified on:

Jun 7, 2021

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