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Marketing Partnerships Marketing Partnerships
Heineken <span>and</span> Waze

Partnership:

Heineken and Waze

Description:

Heineken partnered with Waze on a promotion that discouraged drunk driving.

The partnership consisted of Heineken USA collaborating with Waze to utilize its in-app feature in an attempt to combat drunken driving. The feature presented ads to drivers but Waze worked with Heineken to utilize it to present a warning that encouraged safe and sober driving.

Beginning on May 27, 2021, California drivers using Waze would receive a Heineken-branded reminder to not drink and drive whenever they were stationary.


PARTNERSHIP OPPORTUNITY

Heineken

TYPE

Beverages

TIMING

May, 2nd Quarter 2021

PARTNER(S)

Waze

CATEGORY

App

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Mobile

TARGET

Adults
Female
Male
Teens

Created On:

May 28, 2021

Last Modified on:

Jun 7, 2021

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