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Companies Involved:


Partnership:

Cruella and Louis Vuitton

Description:

Walt Disney Studios partnered with iconic fashion brand Louis Vuitton on a promotion surrounding the release of CRUELLA.

The partnership consisted of Walt Disney Studios collaborating with Louis Vuitton to make the fashion brand a featured part of CRUELLA's presentation of the 1970's London fashion scene.

Though many of the looks in the film were not created in partnership with brands so as to allow maximum creativity for the film's costume designer, CRUELLA worked with Louis Vuitton to make the iconic Louis Vuitton Capucines bag part of de Vil’s look. 

The partnership was promoted on social media as well as in a video posted to Louis Vuitton's official YouTube channel.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Cruella

TYPE

Theatrical

TIMING

May, 2nd Quarter 2021

COMPANY

PARTNER(S)

Louis Vuitton

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content
Other

MEDIA ELEMENTS

Influencers/Brand Ambassadors
Mobile
Online
Product Placement
Social Media

TARGET

Adults
Adults 35-44
Family
Female
Male
Teens

Website and Social Media

Created On:

Jun 1, 2021

Last Modified on:

Jun 7, 2021

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