Lionsgate partnered with Lexus on a promotion celebrating the release of ANTEBELLUM.
Due to the COVID-19 pandemic, a traditional premiere was out of the question for ANTEBELLUM but Lionsgate worked with Lexus to stage a drive-in premiere event on the rooftop of The Grove parking structure. The event featured cast & crew with attendees being able to be present in chauffeured cars from Lexus.
The result was a creative and engaging movie premiere that was able to be done safely in the midst of a pandemic thanks to the drive-in aspect made possible by Lexus.
Jun 1, 2021
Jun 7, 2021