.
Antebellum <span>and</span> Lexus

Companies Involved:


Partnership:

Antebellum and Lexus

Description:

Lionsgate partnered with Lexus on a promotion celebrating the release of ANTEBELLUM. 

Due to the COVID-19 pandemic, a traditional premiere was out of the question for ANTEBELLUM but Lionsgate worked with Lexus to stage a drive-in premiere event on the rooftop of The Grove parking structure. The event featured cast & crew with attendees being able to be present in chauffeured cars from Lexus.

The result was a creative and engaging movie premiere that was able to be done safely in the midst of a pandemic thanks to the drive-in aspect made possible by Lexus.

Companies Involved:

Lionsgate

Lionsgate


PARTNERSHIP OPPORTUNITY

Antebellum

TYPE

Theatrical

TIMING

September, 3rd Quarter 2020

COMPANY

PARTNER(S)

Lexus

CATEGORY

Automotive

PROMOTIONAL ELEMENTS

Event/Activation/Experiential
Other
Product Demonstrations/Sampling

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Female
Male

Website and Social Media

Created On:

Jun 1, 2021

Last Modified on:

Jun 7, 2021

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.