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Kellogg's partnered with Xbox on an exciting 2021 Xbox sweepstakes promotion.
The partnership consisted of Kellogg's working with Xbox on the sweepstakes which allowed Kellogg's customers to enter for a chance to win an Xbox Series X.
To participate in the sweepstakes, fans simply had to buy one participating Kellogg's product which ranged from Frosted Flakes to Eggo and Pop-Tarts. After the purchase, they could go online and upload a picture of the receipt within 30 days of purchase.
Each entry had the chance to win an Xbox Series X console with one 6-month Xbox Game Pass Ultimate Trial as well as a 14-day Xbox Game Pass Ultimate Trial.
The sweepstakes ran from 4/19/21 through 7/16/21 and was open to legal residents of US & DC aged 18 and up.
Gaming & Esports
June, 2nd Quarter 2021
Kellogg's
CPG
Branded Content
Contest/Sweepstakes
In-Store/Retail
On Pack
Premiums/Giveaways
Mobile
Online
Social Media
Adults
Family
Female
Kids (6-11)
Male
Teens
Tweens
Jun 3, 2021
Jul 13, 2021
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