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Partnership:

Xbox Series X and Kellogg's

Description:

Kellogg's partnered with Xbox on an exciting 2021 Xbox sweepstakes promotion.

The partnership consisted of Kellogg's working with Xbox on the sweepstakes which allowed Kellogg's customers to enter for a chance to win an Xbox Series X.

To participate in the sweepstakes, fans simply had to buy one participating Kellogg's product which ranged from Frosted Flakes to Eggo and Pop-Tarts. After the purchase, they could go online and upload a picture of the receipt within 30 days of purchase.

Each entry had the chance to win an Xbox Series X console with one 6-month Xbox Game Pass Ultimate Trial as well as a 14-day Xbox Game Pass Ultimate Trial. 

The sweepstakes ran from 4/19/21 through 7/16/21 and was open to legal residents of US & DC aged 18 and up. 

PARTNERSHIP OPPORTUNITY

Xbox Series X

TYPE

Gaming & Esports

TIMING

June, 2nd Quarter 2021

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
In-Store/Retail
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Jun 3, 2021

Last Modified on:

Jul 13, 2021

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