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Marketing Partnerships Marketing Partnerships
Rugrats <span>and</span> Puma

Partnership:

Rugrats and Puma

Description:

Nickelodeon partnered with PUMA on an exciting collaboration celebrating the RUGRATS.

The partnership consisted of Nickelodeon working with PUMA to create a collection of PUMA products inspired by the RUGRATS. The RUGRATS collection by PUMA included products made for both children and adults. The line included seven pieces in total with each piece having a color scheme and graphics inspired by the show.

The design of the Puma shoes adopted a 90s aesthetic with the RUGRATS logo on the tongue of the shoes, Nickelodeon branding on the heel and full-color printed insoles.

PARTNERSHIP OPPORTUNITY

Rugrats

TYPE

Television

TIMING

June, 2nd Quarter 2021

COMPANY

PARTNER(S)

Puma

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Other

TARGET

Adults
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Jun 3, 2021

Last Modified on:

Jun 3, 2021

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