.
KIDZ BOP YouTube Channel  <span>and</span> The LEGO Group

Companies Involved:


Partnership:

KIDZ BOP YouTube Channel and The LEGO Group

Description:

KIDZ Bop teamed with The LEGO Group for a LEGO Vidiyo co-branded video series and fan sweepstakes as part of KIDZ Bop's 20th anniversary celebration. 


LEGO Vidiyo, the innovative music video maker utilizing LEGO bricks, worked with KIDZ Bop to have the KIDZ Bop kids create co-branded content on the KIDZ Bop YouTube channel.


The KIDZ BOP and LEGO VIDIYO partnership also included an exciting fan sweepstakes, where one grand prize winner received the opportunity to appear in a KIDZ BOP music video. Secondary winners received prize packs from KIDZ Bop and LEGO Group.

Companies Involved:

KIDZ BOP

KIDZ BOP


PARTNERSHIP OPPORTUNITY

KIDZ BOP YouTube Channel

TYPE

Music

TIMING

June, 2nd Quarter 2021

COMPANY

PARTNER(S)

The LEGO Group

CATEGORY

Toys

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Tweens

Website and Social Media

Created On:

Jun 8, 2021

Last Modified on:

Aug 1, 2022

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.