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Space Jam: A New Legacy <span>and</span> Ferrara

Companies Involved:


Partnership:

Space Jam: A New Legacy and Ferrara

Description:

Warner Bros. Pictures teamed with Ferrara on a candy promotion celebrating the release of SPACE JAM: A NEW LEGACY.

The partnership consisted of Ferrara launching several limited-edition candies promoting the film. The limited-edition candies from Ferrara came in SPACE JAM: A NEW LEGACY branded packaging. There were seven limited-edition candies in total including Trolli Sour Sneaks, Trolli Sour Brite Crawlers, Keebler Chips Deluxe Original, NERDS Big Chewy, SweeTARTS Mini Chewy, SweeTARTS Cherry Punch Soft and Chewy Ropes.

These co-branded items were available at retailers through mid-July, tying in to the film's release.

Companies Involved:

Warner Bros. Pictures

Warner Bros. Pictures


PARTNERSHIP OPPORTUNITY

Space Jam: A New Legacy

TYPE

Theatrical

TIMING

July, 3rd Quarter 2021

COMPANY

PARTNER(S)

Ferrara

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online

TARGET

Adults
Family
Female
Male
Teens

Website and Social Media

Created On:

Jun 9, 2021

Last Modified on:

Jul 13, 2021

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