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Marketing Partnerships Marketing Partnerships
Twitch <span>and</span> Chipotle

Partnership:

Twitch and Chipotle

Description:

Twitch partnered with Chipotle to make Chipotle the limited-service restaurant partner of the livestream gaming platform.

The partnership consisted of Chipotle collaborating with Twitch to host events on the platform and create a new official Twitch channel for Chipotle. 

Chipotle was the official marketing partner for Twitch. As a part of the promotion, Chipotle hosted a game, “Chipotle Build Your Own PC,” that had players building their own PCs that were then donated to a nonprofit.


PARTNERSHIP OPPORTUNITY

Twitch

TYPE

Gaming & Esports

TIMING

June, 2nd Quarter 2021

PARTNER(S)

Chipotle

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male
Teens
Tweens

Created On:

Jun 16, 2021

Last Modified on:

Jun 28, 2021

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