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Rowing Blazers <span>and</span> Seiko

Partnership:

Rowing Blazers and Seiko

Description:

Fashion brand Rowing Blazers teamed with watch brand Seiko to launch a co-branded watch collaboration.

The Japanese watch manufacturer worked with the NYC fashion brand to create and sell limited-edition watches. Every watch in the collection had a special case emblazoned with one of Rowing Blazers' signature brands as well as Rowing Blazers logo on the dial. Every watch purchased also came in a commemorative co-branded tin decorated with Rowing Blazers' signature zig-zag color pattern.

The watches in the Rowing Blazers and Seiko collaboration retailed for $495 and were available for purchase at seikousa.com and rowingblazers.com.


PARTNERSHIP OPPORTUNITY

Rowing Blazers

TYPE

Fashion

TIMING

June, 2nd Quarter 2021

PARTNER(S)

Seiko

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content
On Pack

MEDIA ELEMENTS

Mobile
Online

TARGET

Adults
Female
Male
Teens

Created On:

Jun 17, 2021

Last Modified on:

Jun 28, 2021

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