.

Companies Involved:


Partnership:

Luca and McDonald's

Description:

Walt Disney Studios partnered with McDonald's on a Happy Meal promotion celebrating LUCA.

The partnership consisted of McDonald's launching a Happy Meal program featuring characters and branding from the film. Walt Disney Studios and McDonald's invited fans to Dive into the Adventure with LUCA toys being included in Happy Meals. There were 8 unique toys in total, each one representing a different character from the animated film.

The partnership was supported with nationwide in-store signage as well as co-branded digital content in the form of downloadable activity sheets featuring LUCA characters. It was also supported with a TV Spot as well as integration into the Happy Meal App.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Luca

TYPE

Theatrical

TIMING

June, 2nd Quarter 2021

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail

MEDIA ELEMENTS

Mobile
Online
Signage
Social Media

TARGET

Adults
Adults 18-24
Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Jun 24, 2021

Last Modified on:

Jun 28, 2021

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