Walt Disney Studios partnered with McDonald's on a Happy Meal promotion celebrating LUCA.
The partnership consisted of McDonald's launching a Happy Meal program featuring characters and branding from the film. Walt Disney Studios and McDonald's invited fans to Dive into the Adventure with LUCA toys being included in Happy Meals. There were 8 unique toys in total, each one representing a different character from the animated film.
The partnership was supported with nationwide in-store signage as well as co-branded digital content in the form of downloadable activity sheets featuring LUCA characters. It was also supported with a TV Spot as well as integration into the Happy Meal App.
Jun 24, 2021
Jun 28, 2021