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Companies Involved:


Partnership:

Luca and Watermelon Board

Description:

Walt Disney Studios partnered with the Watermelon Board to celebrate the release of the animated family film, LUCA.

The partnership consisted of Watermelon and Disney inviting fans along for an unforgettable summer of adventures with LUCA. The promotion included co-branded spots, delicious recipes and prizes that were awarded to Disney fans and Watermelon consumers.

Fans could enter online by sharing their summer adventures for the chance to win sweet co-branded prizes. Two winners were drawn weekly and each won Disney and Pixar LUCA Gear along with Watermelon swag. One lucky final winner received an “Unforgettable Movie Night” prize pack which included an Outdoor Movie Projector, Projector Screen, Popcorn Maker, Watermelon Slicer and a BlendJet.

Fans could also visit Watermelon.org to view LUCA promotional content as well as great summer Watermelon recipes.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Luca

TYPE

Streaming

TIMING

June, 2nd Quarter 2021

COMPANY

PARTNER(S)

Watermelon Board

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
On Pack
Other
Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online
Product Giveaways
Social Media
TV Spot

TARGET

Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Jun 28, 2021

Last Modified on:

Jul 8, 2021

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