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Walt Disney Studios partnered with Annie's to celebrate the release of LUCA.
The partnership consisted of Disney teaming with Annie's to promote LUCA across their product line. Participating Annie's products were branded with on-pack LUCA promotion featuring LUCA characters. These products included Mac & Cheese, Grahams, Cereal, Fruit and more!
Additionally, customers who purchased any 3 participating Annie's products got a $13 movie reward from Fandango and 30-day Disney+ trial for free to new subscribers.
Streaming
June, 2nd Quarter 2021
Annie's
CPG
Branded Content
In-Store/Retail
On Pack
Premiums/Giveaways
Mobile
Online
Product Giveaways
Signage
Social Media
Family
Female
Kids (6-11)
Male
Teens
Tweens
Jun 28, 2021
Jul 15, 2021
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