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Luca <span>and</span> Annie's

Companies Involved:


Partnership:

Luca and Annie's

Description:

Walt Disney Studios partnered with Annie's to celebrate the release of LUCA.

The partnership consisted of Disney teaming with Annie's to promote LUCA across their product line. Participating Annie's products were branded with on-pack LUCA promotion featuring LUCA characters. These products included Mac & Cheese, Grahams, Cereal, Fruit and more!

Additionally, customers who purchased any 3 participating Annie's products got a $13 movie reward from Fandango and 30-day Disney+ trial for free to new subscribers. 

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Luca

TYPE

Streaming

TIMING

June, 2nd Quarter 2021

COMPANY

PARTNER(S)

Annie's

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online
Product Giveaways
Signage
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Jun 28, 2021

Last Modified on:

Jul 15, 2021

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