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Black Widow <span>and</span> Team Liquid

Companies Involved:


Partnership:

Black Widow and Team Liquid

Description:

Walt Disney Studios and Marvel partnered with esports organization Team Liquid to promote the release of BLACK WIDOW.

Disney and Marvel worked with Team Liquid on a clothing line collaboration that promoted BLACK WIDOW. The BLACK WIDOW collaboration between both brands utilized BLACK WIDOW's iconic red and black color scheme. 

The products included in the collection were an $84 gaming jersey along with a long-sleeved t-shirt, a cropped tee and a zippered jacket. 

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Black Widow

TYPE

Theatrical

TIMING

July, 3rd Quarter 2021

COMPANY

PARTNER(S)

Team Liquid

CATEGORY

Gaming & Esports

PROMOTIONAL ELEMENTS

Branded Content
Collectible
Licensed Product

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male
Teens

Website and Social Media

Created On:

Jul 1, 2021

Last Modified on:

Jul 1, 2021

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