.
Cruella <span>and</span> De Beers Jewelers

Companies Involved:


Partnership:

Cruella and De Beers Jewelers

Description:

Walt Disney Studios partnered with De Beers Jewelers on a promotion celebrating the release of CRUELLA.

The partnership consisted of De Beers Jewelers creating several pieces of jewelry to be featured in the marketing of the film as well as within the film itself.

CRUELLA takes place in the upscale fashion world of 1970s London and, thus, made a perfect partner for De Beers. Several pieces of jewelry are worn and featured throughout the film from De Beers. The titular CRUELLA as well as Emma Thompson's Baroness showcase De Beers pieces.

De Beers also participated in the marketing of the film on its website and social media in the lead-up to CRUELLA's release.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Cruella

TYPE

Theatrical

TIMING

July, 3rd Quarter 2021

COMPANY

PARTNER(S)

De Beers Jewelers

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Mobile
Online
Product Placement
Social Media

TARGET

Adults
Female
Male

Website and Social Media

Created On:

Jul 6, 2021

Last Modified on:

Jul 6, 2021

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.