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Walt Disney Studios partnered with De Beers Jewelers on a promotion celebrating the release of CRUELLA.
The partnership consisted of De Beers Jewelers creating several pieces of jewelry to be featured in the marketing of the film as well as within the film itself.
CRUELLA takes place in the upscale fashion world of 1970s London and, thus, made a perfect partner for De Beers. Several pieces of jewelry are worn and featured throughout the film from De Beers. The titular CRUELLA as well as Emma Thompson's Baroness showcase De Beers pieces.
De Beers also participated in the marketing of the film on its website and social media in the lead-up to CRUELLA's release.
Theatrical
July, 3rd Quarter 2021
De Beers Jewelers
Fashion
Branded Content
Mobile
Online
Product Placement
Social Media
Adults
Female
Male
Jul 6, 2021
Jul 6, 2021
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