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Walt Disney Studios and Marvel teamed up with BMW on a promotion surrounding the release of BLACK WIDOW.
The partnership consisted of BMW being featured throughout Marvel Studios' BLACK WIDOW. The BMW 2 Series Gran Coupé and the BMW X3 were both featured in sequences throughout BLACK WIDOW, as well as the accompanying promotion.
In particular, BMW is showcased in an explosive chase sequence featuring the titular BLACK WIDOW herself.
In addition to being featured in the film itself, BMW released a co-branded spot highlighting the role BMW vehicles play in BLACK WIDOW.
Theatrical
July, 3rd Quarter 2021
BMW
Automotive
Branded Content
Mobile
Online
Product Placement
Social Media
TV Spot
Adults
Family
Female
Male
Teens
Jul 8, 2021
Jul 8, 2021
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