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Companies Involved:


Partnership:

Black Widow and BMW

Description:

Walt Disney Studios and Marvel teamed up with BMW on a promotion surrounding the release of BLACK WIDOW.

The partnership consisted of BMW being featured throughout Marvel Studios' BLACK WIDOW. The BMW 2 Series Gran Coupé and the BMW X3 were both featured in sequences throughout BLACK WIDOW, as well as the accompanying promotion.

In particular, BMW is showcased in an explosive chase sequence featuring the titular BLACK WIDOW herself.

In addition to being featured in the film itself, BMW released a co-branded spot highlighting the role BMW vehicles play in BLACK WIDOW.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Black Widow

TYPE

Theatrical

TIMING

July, 3rd Quarter 2021

COMPANY

PARTNER(S)

BMW

CATEGORY

Automotive

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Mobile
Online
Product Placement
Social Media
TV Spot

TARGET

Adults
Family
Female
Male
Teens

Website and Social Media

Created On:

Jul 8, 2021

Last Modified on:

Jul 8, 2021

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