.
Peanuts <span>and</span> L.L. Bean

Companies Involved:


Partnership:

Peanuts and L.L. Bean

Description:

In a coming together of two iconic American brands, L.L.Bean launched a one-of-a-kind collaboration inspired by the characters of the renowned comic strip, PEANUTS. The limited-edition collection – L.L.Bean x PEANUTS – transports Snoopy and Woodstock to the wilderness of Maine, brought to life using artwork from PEANUTS’ comic strip archive and weaving in iconic Maine landscapes and signature L.L.Bean product designs.

The collection was created with the entire family in mind, offering a variety of apparel and accessories in Men’s, Women’s, Kids’ and Unisex sizing, as well as fun collectables like pins, mugs, water bottles and beanies. Each item tells an imaginative story, following Snoopy and Woodstock as they camp, hike and climb their way through Maine.

“We are excited to launch this exclusive collection with PEANUTS™ that features beloved characters exploring the great outdoors,” said Owen Kelly, head of product creation at L.L.Bean. “What better way to celebrate the joy of nature – and inspire outdoor adventures in young people – than through the eyes of these nostalgic icons.”

This is the second time that L.L.Bean has collaborated with PEANUTS™, having dressed Snoopy for his 1983-84 “Snoopy in Fashion” World Tour and book release.


Companies Involved:

Peanuts Worldwide

Peanuts Worldwide


PARTNERSHIP OPPORTUNITY

Peanuts

TYPE

Toys

TIMING

2nd Quarter 2021

COMPANY

PARTNER(S)

L.L. Bean

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Licensed Product

MEDIA ELEMENTS

Micro site
Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Website and Social Media

Created On:

Jul 12, 2021

Last Modified on:

Jul 12, 2021

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.