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The Protégé <span>and</span> Gibson

Companies Involved:


Partnership:

The Protégé and Gibson

Description:

Lionsgate partnered with Gibson, famed manufacturer of guitars, to promote the release of the action-packed movie THE PROTEGE.

To celebrate the release of THE PROTEGE, Lionsgate collaborated with Gibson on the Ultimate Gibson Experience Sweepstakes. Fans could go online and submit their information for the chance to win a 3-day trip for two to the Gibson Factory and Garage in Nashville Tennesse along with a replica of the Gibson guitar featured in the movie.

In addition to the sweepstakes element of the partnership, a Gibson '58 Flying V guitar was featured prominently in the film itself.

Companies Involved:

Lionsgate

Lionsgate


PARTNERSHIP OPPORTUNITY

The Protégé

TYPE

Theatrical

TIMING

July, 3rd Quarter 2021

COMPANY

PARTNER(S)

Gibson

CATEGORY

Retail

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes

MEDIA ELEMENTS

Mobile
Online
Product Giveaways
Social Media

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Jul 15, 2021

Last Modified on:

Jul 27, 2021

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