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Mattel partnered with surf & fitness fashion brand ROXY on a BARBIE x ROXY Girl collection.
Mattel worked with ROXY to create a collection of clothing and swimwear inspired by BARBIE's mission to empower girls to imagine all that they can become.
The collection of co-branded products for girls included swimwear, loungewear and more.
Toys
July, 3rd Quarter 2021
ROXY
Fashion
Branded Content
In-Store/Retail
Mobile
Online
Adults
Family
Female
Male
Teens
Tweens
Jul 22, 2021
Jul 22, 2021
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