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BARBIE <span>and</span> ROXY

Companies Involved:


Partnership:

BARBIE and ROXY

Description:

Mattel partnered with surf & fitness fashion brand ROXY on a BARBIE x ROXY Girl collection.

Mattel worked with ROXY to create a collection of clothing and swimwear inspired by BARBIE's mission to empower girls to imagine all that they can become.

The collection of co-branded products for girls included swimwear, loungewear and more.

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

BARBIE

TYPE

Toys

TIMING

July, 3rd Quarter 2021

COMPANY

PARTNER(S)

ROXY

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail

MEDIA ELEMENTS

Mobile
Online

TARGET

Adults
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Jul 22, 2021

Last Modified on:

Jul 22, 2021

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