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BARBIE <span>and</span> Forever 21

Companies Involved:


Partnership:

BARBIE and Forever 21

Description:

Mattel partnered with Forever 21 on an exciting co-branded BARBIE collection of products.

The partnership consisted of Mattel collaborating with Forever 21 on a range of clothing items and accessories celebrating BARBIE. The collection, which was available online and at Forever 21 locations, included graphic tees, hoodies, bags and more.

The partnership was promoted in-store, online and across social media channels.

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

BARBIE

TYPE

Toys

TIMING

July, 3rd Quarter 2021

COMPANY

PARTNER(S)

Forever 21

CATEGORY

Retail

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
Licensed Product

MEDIA ELEMENTS

Mobile
Online
Signage
Social Media

TARGET

Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Jul 22, 2021

Last Modified on:

Jul 27, 2021

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