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Marketing Partnerships Marketing Partnerships
100 Thieves <span>and</span> Lexus

Partnership:

100 Thieves and Lexus

Description:

Esports organization 100 Thieves partnered with Lexus on an exciting multi-faceted promotion.

The partnership consisted of 100 Thieves collaborating with Lexus to promote the automotive brand across their various channels. This partnership made Lexus the official luxury automotive partner of 100 Thieves.

As part of the partnership, 100 Thieves formally renamed their content house to the Lexus Content House.


PARTNERSHIP OPPORTUNITY

100 Thieves

TYPE

Gaming & Esports

TIMING

July, 3rd Quarter 2021

PARTNER(S)

Lexus

CATEGORY

Automotive

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Female
Male
Teens

Created On:

Jul 26, 2021

Last Modified on:

Jul 26, 2021

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