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Pop-Tarts <span>and</span> Lyrical Lemonade

Companies Involved:


Partnership:

Pop-Tarts and Lyrical Lemonade

Description:

The Kellogg Company teamed up with multimedia music company Lyrical Lemonade on an exciting Pop-Tarts partnership.

The partnership consisted of Pop-Tarts working with Lyrical Lemonade to create a limited-edition Lyrical Lemonade Toaster Pastry. This co-branded Lemon Creme Pie-flavored Pop-Tart came in packaging designed by the Lyrical Lemonade team. 

These co-branded Pop-Tarts was available on Lyrical Lemonade's website on August 14 after being rolled out at a Los Angeles pop-up the day before.

Additionally, there was a Pop-Tarts x Lyrical Lemonade Experience in which Pop-Tarts worked with Lyrical Lemonade, along with special guests, to customize fan items (notebooks, backpacks, etc.) with paint, exclusive patches, custom stickers and illustrations.

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Pop-Tarts

TYPE

CPG

TIMING

July, 3rd Quarter 2021

COMPANY

PARTNER(S)

Lyrical Lemonade

CATEGORY

Music

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Other
Social Media

TARGET

Adults
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Jul 29, 2021

Last Modified on:

Aug 9, 2021

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