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KIDZ BOP's 20th BIRTHDAY IN 2021 <span>and</span> Main Event

Partnership:

KIDZ BOP's 20th BIRTHDAY IN 2021 and Main Event

Description:

KIDZ BOP teamed up with Main Event to celebrate KIDZ BOP's 20th Birthday.

The partnership included Limited Edition Shirley Temples, Kids Eat Free Giveaways, Pop Star Sweepstakes, and Pajama Dance Parties. Main Event extended their Shirley Temple Line with two new limited-edition KIDZ BOP drinks, The KIDZ BOP Shirley & KIDZ BOP Shirley Remix.

Each order of one of the special Shirleys came with a QR code, where parents could enter for a chance for their families to live out their pop star dreams via the KIDZ BOP Sweepstakes, hosted by Main Event. One lucky grand prize winner received a pop star outfit from the KIDZ BOP stylist, as well as virtual singing and dancing lessons from the official KIDZ BOP vocal coach and choreographer. There were also five first prize winners who received a $100 Main Event gift card and free Main Event games for a year, while five second prize winners received KIDZ BOP swag bags.

The party continued at Main Event every Tuesday in August, where kids ate free and received a special KIDZ BOP + Main Event tattoo sheet with each kid's meal.

All Main Event locations hosted KIDZ BOP Pajamas, Pancakes and Play events from 9-11 a.m. on August 14th and August 21st, where fans could dance along to KIDZ BOP videos, enjoy KIDZ BOP photo booth stations, and more. 

Companies Involved:

KIDZ BOP

KIDZ BOP


PARTNERSHIP OPPORTUNITY

KIDZ BOP's 20th BIRTHDAY IN 2021

TYPE

Music

TIMING

August, 3rd Quarter 2021

COMPANY

PARTNER(S)

Main Event

CATEGORY

Attractions

PROMOTIONAL ELEMENTS

Branded Content
Collectible
Contest/Sweepstakes
In-Store/Retail
Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online
Product Giveaways
Signage
Social Media
TV Spot

TARGET

Adults
Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Aug 4, 2021

Last Modified on:

Apr 6, 2022

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