Walt Disney Studios and Twentieth Century Studios collaborated with HyperX, a brand leader in gaming and esports, to celebrate the release of FREE GUY.
The partnership consisted of HyperX gaming peripherals being integrated into the film itself. FREE GUY takes place largely in the world of a video game so the partnership with HyperX made perfect sense. HyperX's headsets were integrated into the movie with Jodie Comer wearing the Cloud 2 Gaming Headset and a HyperX trade show booth featured in the film. HyperX's brand ambassador Pokimane was also in the movie and promoted the film on her channels.
HyperX also joined forces with Microsoft Xbox for influencer swag bags and giveaway prizing with HyperX headsets featured in the movie.
Additionally, HyperX served as an Official Red-Carpet Sponsor of the FREE GUY World Premiere in New York on August 3 and sponsored celebrity and influencer preview screenings in LA and NY. The partnership also included TImes Square OOH signage.
Gaming & Esports
Aug 11, 2021
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