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Free Guy <span>and</span> Fortnite

Companies Involved:


Partnership:

Free Guy and Fortnite

Description:

Walt Disney Studios and Twentieth Century Studios partnered with Epic Games to celebrate FREE GUY with a Fortnite promotion.

The partnership consisted of a FREE GUY Fortnite skin that players could access. The skin was the muscular version of the titular FREE GUY featured in the movie.

Additionally, the partnership included FREE GUY digital ATMs scattered throughout the world of the game. Engaging with these ATMs allowed gamers to interact with FREE GUY content including filmed messages from the film's star, Ryan Reynolds.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Free Guy

TYPE

Theatrical

TIMING

August, 3rd Quarter 2021

COMPANY

PARTNER(S)

Fortnite

CATEGORY

Gaming & Esports

PROMOTIONAL ELEMENTS

Advergame
Branded Content

MEDIA ELEMENTS

Influencers/Brand Ambassadors
In-Game/In-App Integration
Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Aug 12, 2021

Last Modified on:

Aug 16, 2021

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