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Walt Disney Studios and Twentieth Century Studios partnered with Epic Games to celebrate FREE GUY with a Fortnite promotion.
The partnership consisted of a FREE GUY Fortnite skin that players could access. The skin was the muscular version of the titular FREE GUY featured in the movie.
Additionally, the partnership included FREE GUY digital ATMs scattered throughout the world of the game. Engaging with these ATMs allowed gamers to interact with FREE GUY content including filmed messages from the film's star, Ryan Reynolds.
Theatrical
August, 3rd Quarter 2021
Fortnite
Gaming & Esports
Advergame
Branded Content
Influencers/Brand Ambassadors
In-Game/In-App Integration
Mobile
Online
Social Media
Adults
Family
Female
Male
Teens
Tweens
Aug 12, 2021
Aug 16, 2021
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