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CHICKEN LITTLE <span>and</span> Kellogg's

Companies Involved:


Partnership:

CHICKEN LITTLE and Kellogg's

Description:

Disney and Kellogg''s partnered to promote the theatrical release of CHICKEN LITTLE. Included on specially marked packages of Kellogg''s Rice Krispies cereal were character-themed bobble heads. There were four characters to choose from such as Alien Kid, Abby Mallard, Fish Out of Water and of course, CHICKEN LITTLE. In addition to the bobble heads, CHICKEN LITTLE''s jokes were printed on the package as well as a vitamin and mineral match up to promote a healthier lifestyle. The promotion was available until supplies lasted.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CHICKEN LITTLE

TYPE

Theatrical

TIMING

November, 4th Quarter 2005

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

Website and Social Media

Created On:

Nov 9, 2005

Last Modified on:

Nov 28, 2005

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