.

Companies Involved:


Partnership:

Barbie: Big City, Big Dreams and Fender Guitars

Description:

Mattel teamed with Fender Guitars to celebrate "Barbie: Big City, Big Dreams" which was released by Netflix on September 1,2021. Fender Guitars released a new signature Barbie Collection of song lessons on its online learning app. 

This partnership was created to inspire future musicians. The lessons show young guitarists how to play songs from the movie while building guitar skills and playing techniques. 

Mattel introduced a line of dolls, playsets, and accessories that will be launched this fall. Each doll will have a QR code sticker on the box providing customers with three free months of Fender Play lessons where users can learn songs from artists like H.E.R. and Billie Eilish. 

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

Barbie: Big City, Big Dreams

TYPE

Toys

TIMING

September, 3rd Quarter 2021

COMPANY

PARTNER(S)

Fender Guitars

CATEGORY

Music

PROMOTIONAL ELEMENTS

Branded Content
Licensed Product
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Family
Kids (6-11)
Preschool

Website and Social Media

Created On:

Sep 7, 2021

Last Modified on:

Sep 9, 2021

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