Mattel teamed with Fender Guitars to celebrate "Barbie: Big City, Big Dreams" which was released by Netflix on September 1,2021. Fender Guitars released a new signature Barbie Collection of song lessons on its online learning app.
This partnership was created to inspire future musicians. The lessons show young guitarists how to play songs from the movie while building guitar skills and playing techniques.
Mattel introduced a line of dolls, playsets, and accessories that will be launched this fall. Each doll will have a QR code sticker on the box providing customers with three free months of Fender Play lessons where users can learn songs from artists like H.E.R. and Billie Eilish.
Barbie: Big City, Big Dreams
Sep 7, 2021
Sep 9, 2021